Would You? Would You Indeed, "Hit That"? (Hot Burger Lovin')
world champion: McDonalds Wants You To F*ck Its Sandwiches
Okay. Why should we be surprised? These multibillion-dollar, international corporations have big, fancy ad companies, who are tasked with making the company's products "relevant." They're supposed to give the company a feel that's current, and trendy, and all those things that the golf-playing executives know nothing about.
So we are shown a young guy in an Internet ad saying, that McDonald's sandwich? Oh, yeah, I'd hit it. Of course, they don't quite figure out that "I'd hit it" doesn't mean, gee, I'd love to purchase and consume that product with great enjoyment. It means something way more intimate. Who, exactly, is McDonald's marketing this to, anyway?
When, oh when, will the public's speech more closely reflect the needs of corporate America to sell to us, corporate-America's stock pond? How can we expect the advertisers to come up with campaigns that illustrate our common vernacular, when we insist on making up new phrases that DON'T mean what the hapless advertisers expect?
Another example of, well, crap like this is when Old Navy had a TV commercial advertising that they had prices on the "down-low." They meant their prices were LOW! Not they they were "keeping the information limited to a certain group," as "down-low" really means. (See urbandictionary.com.)
Also, HOW many different ad campaigns are going to use "I've Got The Power," by Snap? Pampers uses it, to illustrate how two-year olds are able to do more and more things by themselves. Hotels.com uses it in their HORRIBLE commercials.
Other commercials for Hotels.com feature Sunburn Guy with a clipboard, standing in the pool. Sunburn Guy goes from hotel to hotel, and apparently stands in all the pools of these hotels with his clipboard. It shows how much work Hotels.com does to get its ratings. Because, you know, you can't rate the hotel without standing in the middle of the pool for several hours. Standing. Staring blankly at the poor children trying to enjoy themselves despite the creepy burned guy in the middle of the pool. And it ruins the accuracy of the ratings if you use SUNSCREEN.
Okay. Why should we be surprised? These multibillion-dollar, international corporations have big, fancy ad companies, who are tasked with making the company's products "relevant." They're supposed to give the company a feel that's current, and trendy, and all those things that the golf-playing executives know nothing about.
So we are shown a young guy in an Internet ad saying, that McDonald's sandwich? Oh, yeah, I'd hit it. Of course, they don't quite figure out that "I'd hit it" doesn't mean, gee, I'd love to purchase and consume that product with great enjoyment. It means something way more intimate. Who, exactly, is McDonald's marketing this to, anyway?
When, oh when, will the public's speech more closely reflect the needs of corporate America to sell to us, corporate-America's stock pond? How can we expect the advertisers to come up with campaigns that illustrate our common vernacular, when we insist on making up new phrases that DON'T mean what the hapless advertisers expect?
Another example of, well, crap like this is when Old Navy had a TV commercial advertising that they had prices on the "down-low." They meant their prices were LOW! Not they they were "keeping the information limited to a certain group," as "down-low" really means. (See urbandictionary.com.)
Also, HOW many different ad campaigns are going to use "I've Got The Power," by Snap? Pampers uses it, to illustrate how two-year olds are able to do more and more things by themselves. Hotels.com uses it in their HORRIBLE commercials.
Other commercials for Hotels.com feature Sunburn Guy with a clipboard, standing in the pool. Sunburn Guy goes from hotel to hotel, and apparently stands in all the pools of these hotels with his clipboard. It shows how much work Hotels.com does to get its ratings. Because, you know, you can't rate the hotel without standing in the middle of the pool for several hours. Standing. Staring blankly at the poor children trying to enjoy themselves despite the creepy burned guy in the middle of the pool. And it ruins the accuracy of the ratings if you use SUNSCREEN.
posted by annekat at
5:30 PM
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